Annual ad program for John Deere Seeding Division (planters, drills and air seeders) for Deere’s Furrow magazine Product brochures used as primary sales literature in John Deere dealerships 1995 John Deere calendar. Each month followed the evolution of a particular type of John Deere farm implement as it appeared in ads in The Furrow - John Deere’s in-house magazine first published in 1896 and targeted to farmers throughout the world. - Top: direct mail kit designed to motivate John Deere dealers to participate in annual advertising/ promotion program - Bottom: binder/flip chart designed for use by John Deere dealers to explain features and benefits of new planter line.